Guide
Meta Keywords: Why This Field No Longer Matters
What the meta keywords tag was
In the past, websites could store a list of search terms in the source code. Because this was abused on a massive scale, Google gave up using the field for ranking. Google has confirmed this publicly itself.
Should I remove it?
It does no harm, but it achieves nothing. You can safely leave it out and use the time for more important things.
What to maintain instead
- Title tag: The main topic and the brand, roughly 50 to 60 characters.
- Meta description: A short incentive to click, roughly 150 to 160 characters.
- Headings: One main heading, with structured sections beneath it.
- Content: The complete answer to the search question.
You will find instructions under Writing a title tag and Writing a meta description.
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