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We do not sell anything you could not also find online for free. Much of what we know is right here: SEO myths versus facts, how-tos and explanations.
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SEO myths and secrets
What really counts with Google and what is merely claimed. Myth versus fact.
SEO myths: what is true and what is notThe most common SEO myths put to the test: keyword density, meta keywords, bought links, duplicate content and more. What is really true and what is not.Read more →Keyword Density: Why There Is No Ideal PercentageKeyword density explained: why there is no ideal percentage, what matters instead, and how to write natural text that people and search engines can find.Read more →Meta Keywords: Why This Field No Longer MattersGoogle does not use the meta keywords tag for ranking. Why it has no effect, and what you should maintain instead.Read more →Buying backlinks: why it isn’t worth itBuying backlinks breaks Google’s guidelines and can harm your website. Which reputable alternatives there are for building links.Read more →Google Ranking Factors: What We Actually KnowWhich factors influence Google rankings? What Google has officially confirmed, what is only assumed, and what you should concentrate on.Read more →“Guaranteed Number 1 on Google”: Why It Is a Red FlagWhy nobody can guarantee a position on Google, how to spot dubious SEO offers and what to look for when choosing an SEO agency.Read more →Duplicate content: is there really a penalty?Duplicate content explained: why there is usually no penalty, what problems it can still cause and how canonical tags and redirects solve them.Read more →AI-Written Text and SEO: What Google SaysDoes Google penalise AI-generated text? What Google says about AI content, what really matters and how to use AI sensibly when writing.Read more →
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SEO how-tos
Step by step: technology, page structure, content and tools.
SEO for businesses: the basics and first stepsSEO explained for businesses: what search engine optimisation is, how Google assesses pages, which areas it covers and where you should start.Read more →Keyword Research: How to Find the Right Search TermsKeyword research step by step: find search terms, understand search intent, plan topics and assign them to pages. Explained clearly for businesses.Read more →Setting Up Google Search Console: Step by StepHow to set up and use Google Search Console: verify your website, submit a sitemap, understand performance and errors. A guide for businesses.Read more →Writing a Title Tag: How to Create a Good Page TitleWriting a title tag: length, structure, examples and common mistakes. How to create page titles that get found and invite the click.Read more →Writing a Meta Description: A Guide with ExamplesWriting a meta description: length, structure and examples. How the text under your title in search results can invite people to click.Read more →Using Headings Properly: H1, H2 and H3 ExplainedHeading structure explained: one H1 per page, with H2 and H3 used sensibly. Why it matters for readers, search engines and AI.Read more →Alt text for images: how to write it properlyAlt text for images: what it is for, how to word it and when to leave it empty. For accessibility and for being found in search.Read more →Internal Linking: How to Build It SensiblyInternal linking explained: why links between pages matter, how to choose link text and how to build a clear structure that helps visitors and search engines.Read more →robots.txt Explained: What Belongs in It and What Does Notrobots.txt explained: what the file is for, how it is structured, which mistakes are common and how to control search and AI crawlers.Read more →How to create an XML sitemap and submit it to GoogleXML sitemaps explained: what they are for, how they are structured, how to create one and how to submit it in Google Search Console.Read more →The canonical tag explained: setting the right addressThe canonical tag explained: what it is for, how to set it and which mistakes to avoid. With examples for websites and online shops.Read more →Improving Core Web Vitals: load time and user experienceCore Web Vitals explained: LCP, INP and CLS, how to measure them and which measures improve your website’s load time and stability.Read more →Structured data for businesses: Schema.org made simpleStructured data (Schema.org, JSON-LD) explained: what it is, which types make sense for businesses and what its limits are.Read more →E-E-A-T explained: experience, expertise, authority, trustE-E-A-T explained: what the four letters mean, why they count for quality and how to show experience, expertise, authority and trust on your website.Read more →Understanding search intent in practiceSearch intent explained: the four types, how to recognise them and how to shape your content so that it fits exactly the question searchers are asking.Read more →Featured snippets and “People also ask”: how to get inFeatured snippets and People Also Ask explained: how Google highlights answers and how to shape your content so that it can be chosen.Read more →Setting up 301 redirects correctly301 redirects explained: when you need them, how they work, which mistakes (chains, loops) to avoid and how to test them.Read more →Mobile-First Indexing: What It MeansMobile-first indexing explained: why Google mainly evaluates the mobile version of your website, and what you should make sure of as a result.Read more →
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GEO and AI search
How AI assistants choose their sources and how you get mentioned there.
GEO: How AI Assistants Find and Mention Your BusinessGenerative Engine Optimization (GEO) explained: what AI assistants need in order to know your business, and how to prepare your website for them.Read more →AI Crawlers in robots.txt: GPTBot, ClaudeBot and OthersWhich AI crawlers exist (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and how to allow or block them in your robots.txt file.Read more →llms.txt Explained: What the File Does and Doesn’t Dollms.txt explained: a proposed overview file for AI systems. How it is structured, what is known so far and what effect you can realistically expect.Read more →Google AI Overviews: What they mean for your websiteGoogle AI Overviews explained: how the AI summaries are generated, how you can be named as a source and what this means for clicks and SEO.Read more →Getting Mentioned in ChatGPT and Perplexity: What You Can DoHow AI assistants choose their sources and what you can do to get your business mentioned: facts, structure, consistency and accessibility.Read more →
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Local SEO
Being found locally: profile, listings, reviews.
Local SEO Step by Step: How to Be Found LocallyLocal SEO explained: Google Business Profile, regional content, consistent listings and reviews, in a clear order of steps.Read more →Optimising Your Google Business Profile: A ChecklistA checklist for a complete Google Business Profile: category, services, photos, opening hours, posts and reviews.Read more →NAP Consistency: Name, Address, Phone the Same EverywhereNAP consistency explained: why uniform details for name, address and telephone number matter for local SEO, and how to check and clean up your listings.Read more →Local Pack: How Google Chooses Local ResultsThe local pack explained: the three factors of relevance, distance and prominence, and what you can do to appear in the map results.Read more →Replying to reviews properly: examples and rulesReplying to Google reviews: rules and sample wording for positive and negative reviews, so that your business comes across as professional.Read more →
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Web design
Websites that bring enquiries: structure, technology, copy, data protection.
What does a website cost? The price factors at a glanceWhat a business website costs depends on scope, features, content and ongoing support. These are the factors that determine the price.Read more →Website relaunch without losing rankings: how to proceedHow to relaunch a website without losing visibility on Google: audit, content plan, redirects and checks after launch.Read more →Responsive Web Design: What It Is and Why It Is the StandardResponsive web design explained: how websites adapt to smartphone, tablet and desktop, why it matters to users and Google, and how to tell if yours does it well.Read more →Accessible websites: the basics and the BFSGAccessible websites explained: why accessibility matters, what the BFSG regulates, which requirements apply (WCAG) and how to get started.Read more →Cookie banners and privacy: the essentialsCookie banners and consent: when a banner is needed, which services you can avoid, and how to build a privacy-friendly website.Read more →WordPress or custom-built? Choosing the right systemWordPress, other site builders or content management systems, or a custom solution: pros, cons and criteria for choosing for a business website.Read more →Optimising website images: format, size, loading timeOptimising images for websites: the right formats (WebP, AVIF, JPEG), suitable sizes, compression and lazy loading for fast loading times.Read more →Writing website copy from the customer’s perspectiveWebsite copy that sells: the customer’s perspective instead of self-description, clear benefits, direct address and a structure from headline to call to action.Read more →Designing a Contact Form: More Enquiries, Fewer FieldsDesigning a contact form: which fields you need, how to lower barriers, keep spam out and comply with data protection. Practical tips for more enquiries.Read more →Website maintenance and security: what to do regularlyWebsite maintenance and security: updates, backups, passwords, HTTPS and monitoring. The key tasks that keep your website secure and fast.Read more →
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Branding
Brand, name, logo and identity.
What does an advertising agency actually do?What an advertising agency does, which services it covers, when working with one pays off and what to look for when choosing an agency.Read more →Having a Logo Developed: Process, Variants and FilesHow logo development works: briefing, drafts, refinement, variants and files. With pointers on what to look out for.Read more →Corporate design: what does it include?Corporate design explained: logo, colours, typeface, imagery, layout rules and applications. With a checklist for businesses.Read more →Corporate Identity and Corporate Design: The DifferenceCorporate identity, corporate design, corporate behaviour and corporate communication explained: the difference and how the building blocks work together.Read more →Developing a claim and slogan: making it stickDeveloping a claim and slogan: what a claim does, features of good ones, a four-step approach and the mistakes you should avoid.Read more →Finding a Brand Name: Criteria and ChecksFinding a brand name: criteria for a good name, how the naming process works, and checking availability, domain and trade mark rights.Read more →
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Print and printed materials
Print-ready files, printed materials, signage and promotional items.
Setting up print-ready files: bleed, colour, resolutionSetting up print-ready files correctly: bleed, CMYK colour space, resolution, fonts and file format. A checklist for error-free print templates.Read more →Designing a business card: tips on format, content and paperDesigning a business card: the standard format, what details to include, design rules and choosing paper for a card that stays in people’s minds.Read more →
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