SEO myths: what is true and what is not

The myths at a glance

• “You need a particular keyword density.” No. There is no percentage figure. What matters is natural text that covers the topic fully. More on this
• “Meta keywords improve your ranking.” No. Google has ignored this field for years. More on this
• “You can guarantee position 1.” No. Nobody controls Google’s results. More on this
• “Buying backlinks brings quick success.” That breaches the guidelines and can do harm. More on this
• “Duplicate content leads to a penalty.” Generally not, but it dilutes your pages. More on this
• “Google penalises AI-written text.” Not across the board. What matters is how useful it is. More on this
• “SEO is done once and then it is finished.” No. Searches, competition and Google change; SEO is an ongoing task.
• “The more pages, the better.” No. Lots of thin pages do harm. Fewer, better pages are the way to go.

What counts instead

Search engines want to give users the most helpful answer. If you provide that answer, deliver it with clean technology and come across as credible, you have the best chance. Everything else is detail. You will find the basics in SEO for businesses.