Writing instruments and office supplies
Classics with a long working life, especially with business customers.
Print
Promotional items that suit your brand and actually get used
Promotional items and merchandise that suit your brand and actually get used: selection, design and sourcing from a single source. Der-H Medien, nationwide.
Print
Promotional items: what exactly are they?
Promotional items are branded objects that are given away or handed out: writing instruments, bags, clothing, calendars, mugs, household and office supplies. They work when they are useful, fit the brand and reach the right audience.
A good promotional item stays in the customer's daily life and reminds them of you every time it is used. A random giveaway, by contrast, ends up in the bin. That is why the selection starts with the purpose and the target audience, not with the catalogue.
Background
Promotional items: why they matter.
A good promotional item stays in the customer's daily life. A random giveaway, by contrast, ends up in the bin and looks cheap.
Selection and design should fit your overall image, so that the item strengthens your brand rather than diluting it.
Overview
Promotional items: building blocks and variants.
Bags and clothing
Visible in everyday life, good for teams and customer appointments.
Calendars and planners
A lasting presence throughout the year.
Drinking and household items
Useful in daily life and often in use for a long time.
Tech accessories
Charging cables, holders, storage, often of high practical value.
Custom-made items
Matched to your brand and campaign, when it needs to be something special.
Our work
Promotional items: what we do for you.
Selection by purpose
What should the item achieve, for whom, and in what situation?
Designing the finish
Printing, embossing or embroidery, to suit your brand.
Sourcing
We take care of supplier, samples, quantity and deadline.
Packaging & presentation
If you wish, attractively packaged for sending to customers.
Quality control
We check the delivery before it goes to you.
Quality
Promotional items: how to recognise good work.
- The item is useful and gets used
- The quality matches the standard of your brand
- The finish (printing, embossing, embroidery) is clean and durable
- The quantity is matched to the occasion and distribution
- The product meets legal requirements, where relevant
- There is a sample or sign-off before the production run
Costs
Promotional items: what they cost.
Prices depend on the product, quantity, finish and lead time. Larger quantities lower the unit price; custom-made items cost more.
The calculation behind this: How we calculate our prices.
What determines the price
- Type and quality of product
- Quantity and price breaks
- Finish and number of colours
- Packaging
- Lead time and shipping
What you can prepare
- Purpose: who is to receive it, when and why?
- Budget per piece or in total
- Logo and design guidelines
- Preferred date and delivery address
Pitfalls
Promotional items: common mistakes.
- quantity over usefulness
- products that do not fit the brand
- ordering too late before a deadline
- no quality check before delivery
Frequently asked questions
Questions about promotional items.
Can I see a sample beforehand?
Yes, a sample is possible for many products. We will tell you which.
Are there minimum quantities?
That depends on the product. We state the quantities and price breaks in the quotation.
How early should I order?
Allow enough lead time for samples, production and delivery, especially for campaigns with a fixed date. We give you the timescale in the quotation.
Do promotional items suit premium brands?
Yes, if the selection and finish are right. One well-made small item works better than many cheap ones.
Guides
Further reading.
Setting up print-ready files: bleed, colour, resolutionSetting up print-ready files correctly: bleed, CMYK colour space, resolution, fonts and file format. A checklist for error-free print templates.Read more →Designing a business card: tips on format, content and paperDesigning a business card: the standard format, what details to include, design rules and choosing paper for a card that stays in people’s minds.Read more →
More topics in Print
Want to sort out promotional items for your business?
Describe in two sentences what you want to achieve with promotional items. We will get back to you with a concrete proposal.