AI-written text and SEO: what Google says

What Google says

Google explains that what matters is not how a piece of content was created, but whether it is helpful, reliable and made for people. Content created mainly to manipulate rankings violates the spam policies, whether it comes from humans or machines.

Where it gets critical

• Mass-produced pages with no added value of their own
• Text with errors, invented facts or no sources
• Interchangeable content that is already everywhere

How AI helps sensibly

• Drafting outlines and first versions
• Collecting ideas and questions
• Smoothing the wording of existing text

The important part stays with people: your own expertise, examples from practice, checking the facts and responsibility for the result.

Our approach

We use tools where they save time, and we check every piece of content for accuracy and usefulness. More under Content and keywords.