Idea before design
We clarify what is to be said before we decide how it looks.
How we work
Creative: tailor-made concepts instead of templates
Creative concepts tailored to your company: first the idea, then the design. No templates with a different logo. Advertising agency from the Stuttgart region.
What this means in practice
This is what it looks like day to day.
No stencils
Every concept is created for your company, your target group and your goals.
Think big, win the world
This is our motto: think bigger than the assignment requires, and then execute it cleanly.
Courage with a plan
The unconventional, if it can be justified and serves its purpose.
Why it matters
This is what counts.
Many brand presences look alike because they are made from the same templates. That is cheap, but it has a price: your customers cannot tell you apart from the competition, and your message drowns in the noise.
Creative doesn't mean loud or playful to us. It means deriving an idea from your business that suits you and can be justified, and then executing it cleanly.
How to tell real concept work from templates
Does the agency start with questions or with drafts?
Anyone who shows drafts straight away without having understood your business is delivering variations of a template. We ask first about customers, competition and goals.
Can the agency justify its design?
Every decision on colour, typeface and imagery should have a reason you can follow. We explain why something looks the way it does.
Would the result also suit a competitor?
Mentally swap the logo. If the presence still works, it is too interchangeable.
Is there room to manoeuvre if I don't like the first draft?
Ask about the approach to revisions. With us, interim reviews and feedback rounds are part of the project, so the direction emerges together.
Does the idea carry across several measures?
A good idea works on the website, in print and on the company vehicle. Check this with an example before you commission.
How you will notice
This is what you experience with us.
- Your presence doesn't look like your competitor's
- You can explain why something looks the way it does
- The idea carries across several measures
Not with us
What we don't do.
- off-the-shelf solutions where only the name is swapped
- trends without a reason
- design that is beautiful but achieves nothing
Frequently asked questions
Frequently asked questions.
How bespoke are your concepts really?
Every concept starts with your business, your customers and your goals. Idea and design emerge from that, not from a template.
What if I don't like the first draft?
Then we talk about what is missing and move in the right direction together. That is what interim reviews and feedback rounds are for.
More about how we work
Tell us about your project.
Write to us about what it involves and what your goal is. You will receive a personal reply.