Service pages
One page per service, with benefits, process and answers.
SEO & GEO
Content & keywords: write what your customers are searching for
SEO content and keyword research: find topics and search terms, write pages and guides that answer questions and get found. Der-H Medien, nationwide.
SEO & GEO
Content & keywords: what exactly is it?
Keyword research shows which words people use when they search, how often, and with what intent. From that comes a topic plan: which page answers which question? Where are the gaps? Where do your own pages compete with each other?
Good content answers the question first, briefly and directly, then goes into more depth and leads to the next step. It is clear, backed up, up to date and the responsibility of an identifiable person or company. As a rule, that helps with Google just as much as with AI assistants, which compare statements from several sources.
Background
Content & keywords: why it matters.
Search engines and AI assistants need content that answers a question well. A page without a suitable answer will hardly be found, however good the technology.
Good content is also your best proof of trustworthiness: it shows that you know what you are talking about.
Overview
Content & keywords: building blocks and variants.
Topic pages
In-depth pages on individual topics within a service.
Guide articles
Helpful articles on the questions that come before a purchase decision.
FAQ sections
Short questions and answers, also easy for AI systems to read.
Comparison and checklist content
Decision aids that people like to share.
Case studies and references
Real projects as evidence, with the customers' consent.
Our work
Content & keywords: what we do for you.
Keyword research
Search terms, search intent, competition and potential.
Topic plan
Which pages and articles do you need, and in what order?
Copy for service pages
Clear and useful, with answers to typical questions.
Guides and articles
Helpful articles on the questions prospects ask.
Revision
Update, consolidate and improve existing copy.
Answer content
Short, precise answers that AI systems can also pick up.
Quality
Content & keywords: how to recognise good work.
- Every important topic has a page with an unambiguous answer
- The answer comes early in the text
- Content is up to date and carries a date and author
- Technical terms are explained
- There is no duplicated content
- Copy leads to the next step
Costs
Content & keywords: what it costs.
The effort depends on the number of pages and articles and on how much expertise from your business can be contributed. Regular content is an investment over months.
The calculation behind this: How we calculate our prices.
What determines the price
- Depth of research
- Number and length of texts
- Coordination with your expertise
- Images and presentation
- ongoing maintenance
What you can prepare
- Questions customers often ask you
- Your expertise and examples from practice
- Existing copy and documents
- Who signs off on the subject matter
Pitfalls
Content & keywords: common mistakes.
- Writing for search terms only, not for people
- Many thin pages on almost the same topic
- Leaving outdated content in place
- No answer to the searcher's actual question
Frequently asked questions
Questions about content & keywords.
What is search intent?
What someone wants to achieve with a search: to learn something, compare, buy or find a provider. Content should match exactly that.
How long does a text have to be?
As long as it takes to answer the question fully, and no longer.
How many articles do I need?
First all the important service and topic pages, then regular guides. Quality and regularity count for more than quantity.
Can AI tools write the copy?
As an aid, yes. What matters is that the content is correct, useful and checked by a responsible person.
How do I find the right terms?
Through research with tools, through your own experience and through your customers' questions. We combine all three.
Guides
Further reading.
GEO: How AI Assistants Find and Mention Your BusinessGenerative Engine Optimization (GEO) explained: what AI assistants need in order to know your business, and how to prepare your website for them.Read more →SEO for businesses: the basics and first stepsSEO explained for businesses: what search engine optimisation is, how Google assesses pages, which areas it covers and where you should start.Read more →Keyword Research: How to Find the Right Search TermsKeyword research step by step: find search terms, understand search intent, plan topics and assign them to pages. Explained clearly for businesses.Read more →SEO myths: what is true and what is notThe most common SEO myths put to the test: keyword density, meta keywords, bought links, duplicate content and more. What is really true and what is not.Read more →Keyword Density: Why There Is No Ideal PercentageKeyword density explained: why there is no ideal percentage, what matters instead, and how to write natural text that people and search engines can find.Read more →Meta Keywords: Why This Field No Longer MattersGoogle does not use the meta keywords tag for ranking. Why it has no effect, and what you should maintain instead.Read more →Buying backlinks: why it isn’t worth itBuying backlinks breaks Google’s guidelines and can harm your website. Which reputable alternatives there are for building links.Read more →Google Ranking Factors: What We Actually KnowWhich factors influence Google rankings? What Google has officially confirmed, what is only assumed, and what you should concentrate on.Read more →“Guaranteed Number 1 on Google”: Why It Is a Red FlagWhy nobody can guarantee a position on Google, how to spot dubious SEO offers and what to look for when choosing an SEO agency.Read more →Duplicate content: is there really a penalty?Duplicate content explained: why there is usually no penalty, what problems it can still cause and how canonical tags and redirects solve them.Read more →AI-Written Text and SEO: What Google SaysDoes Google penalise AI-generated text? What Google says about AI content, what really matters and how to use AI sensibly when writing.Read more →Setting Up Google Search Console: Step by StepHow to set up and use Google Search Console: verify your website, submit a sitemap, understand performance and errors. A guide for businesses.Read more →Writing a Title Tag: How to Create a Good Page TitleWriting a title tag: length, structure, examples and common mistakes. How to create page titles that get found and invite the click.Read more →Writing a Meta Description: A Guide with ExamplesWriting a meta description: length, structure and examples. How the text under your title in search results can invite people to click.Read more →Using Headings Properly: H1, H2 and H3 ExplainedHeading structure explained: one H1 per page, with H2 and H3 used sensibly. Why it matters for readers, search engines and AI.Read more →Alt text for images: how to write it properlyAlt text for images: what it is for, how to word it and when to leave it empty. For accessibility and for being found in search.Read more →Internal Linking: How to Build It SensiblyInternal linking explained: why links between pages matter, how to choose link text and how to build a clear structure that helps visitors and search engines.Read more →robots.txt Explained: What Belongs in It and What Does Notrobots.txt explained: what the file is for, how it is structured, which mistakes are common and how to control search and AI crawlers.Read more →How to create an XML sitemap and submit it to GoogleXML sitemaps explained: what they are for, how they are structured, how to create one and how to submit it in Google Search Console.Read more →The canonical tag explained: setting the right addressThe canonical tag explained: what it is for, how to set it and which mistakes to avoid. With examples for websites and online shops.Read more →Improving Core Web Vitals: load time and user experienceCore Web Vitals explained: LCP, INP and CLS, how to measure them and which measures improve your website’s load time and stability.Read more →AI Crawlers in robots.txt: GPTBot, ClaudeBot and OthersWhich AI crawlers exist (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and how to allow or block them in your robots.txt file.Read more →llms.txt Explained: What the File Does and Doesn’t Dollms.txt explained: a proposed overview file for AI systems. How it is structured, what is known so far and what effect you can realistically expect.Read more →Google AI Overviews: What they mean for your websiteGoogle AI Overviews explained: how the AI summaries are generated, how you can be named as a source and what this means for clicks and SEO.Read more →Getting Mentioned in ChatGPT and Perplexity: What You Can DoHow AI assistants choose their sources and what you can do to get your business mentioned: facts, structure, consistency and accessibility.Read more →Structured data for businesses: Schema.org made simpleStructured data (Schema.org, JSON-LD) explained: what it is, which types make sense for businesses and what its limits are.Read more →E-E-A-T explained: experience, expertise, authority, trustE-E-A-T explained: what the four letters mean, why they count for quality and how to show experience, expertise, authority and trust on your website.Read more →Understanding search intent in practiceSearch intent explained: the four types, how to recognise them and how to shape your content so that it fits exactly the question searchers are asking.Read more →Featured snippets and “People also ask”: how to get inFeatured snippets and People Also Ask explained: how Google highlights answers and how to shape your content so that it can be chosen.Read more →Setting up 301 redirects correctly301 redirects explained: when you need them, how they work, which mistakes (chains, loops) to avoid and how to test them.Read more →Mobile-First Indexing: What It MeansMobile-first indexing explained: why Google mainly evaluates the mobile version of your website, and what you should make sure of as a result.Read more →
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