Industry directories
Entries in suitable directories with correct details.
SEO & GEO
Link building: trust through links, reputable and sustainable
Link building and backlinks: earn reputable links and mentions that strengthen your visibility and credibility. No risky tricks. Der-H Medien.
SEO & GEO
Link building: what is it exactly?
A backlink is a link from another website to yours. Search engines use such links to gauge a page’s importance and credibility. What matters is quality, topical relevance and naturalness, not the number.
Reputable link building is relationship work and content work: you get mentioned because you offer something useful or are part of a network. Mentions without a link, for example in articles or directories, can also help, including with AI assistants that compare information from many sources.
Background
Link building: why it matters.
Links from other, topically relevant sites are seen as recommendations. They are one of several factors that express reputation and trust.
Purchased or mass-produced links violate Google’s guidelines and can do harm. That is why we rely exclusively on reputable methods.
Overview
Link building: building blocks and variants.
Associations and chambers
Memberships and entries with a link.
Partners and clients
Links to reference projects and partnerships, with permission.
Trade and regional media
Articles and reports that link to you.
Link-worthy content
Guides, checklists and data that others like to cite.
Business profiles
Consistent profiles on platforms that search engines know.
Our work
Link building: what we do for you.
Review of existing links
Which links already exist, from whom, and of what quality?
Directories and associations
Entries that fit your industry and region.
Collaborations and partners
Mentions and links from partners, clients and suppliers.
Content that gets linked to
Guides, studies or aids that others like to recommend.
Press and network
Reports and articles in trade media and regional media.
Maintenance
Repairing broken links, keeping names and details consistent.
Quality
Link building: how to recognise good work.
- Links come from topically relevant sites
- There are no purchased or mass-produced links
- Link texts are varied and natural
- Name, address and telephone number are the same in all entries
- Broken or harmful links are monitored
- The approach is designed for the long term
Costs
Link building: what it costs.
Link building is working time, not a purchase. The effort depends on your industry, the competition and how much content or activity can actually earn links.
The calculation behind it: how we price our work.
What determines the price
- Researching suitable sources
- Creating link-worthy content
- Outreach and follow-up
- Monitoring and maintenance
What you can prepare
- A list of your partners, associations and networks
- Reference projects that may be named
- Topics on which you have expertise
- Access to existing profiles and entries
Pitfalls
Link building: common mistakes.
- Buying or swapping links on a large scale
- Collecting links from off-topic or low-quality sites
- Always using the same link texts
- Hoping for quick results
Frequently asked questions
Questions about link building.
Do backlinks still matter?
Yes, as one of many signals of trust. They do not replace good content or sound technical foundations, though.
Is it allowed to buy links?
Not under Google’s guidelines if they are meant to influence rankings. We work without purchased links.
How many links do I need?
There is no fixed number. What matters is that they fit your topic and arise naturally. We take our cue from the competition in your industry.
What can be done about harmful links?
Usually it is enough to monitor them. Disavowing them only makes sense in the case of clear violations and warnings from Google.
Do links from social networks help?
They mainly bring attention and reach. They have less direct influence on rankings, but are useful for visibility.
Guides
More to read.
GEO: How AI Assistants Find and Mention Your BusinessGenerative Engine Optimization (GEO) explained: what AI assistants need in order to know your business, and how to prepare your website for them.Read more →SEO for businesses: the basics and first stepsSEO explained for businesses: what search engine optimisation is, how Google assesses pages, which areas it covers and where you should start.Read more →Keyword Research: How to Find the Right Search TermsKeyword research step by step: find search terms, understand search intent, plan topics and assign them to pages. Explained clearly for businesses.Read more →SEO myths: what is true and what is notThe most common SEO myths put to the test: keyword density, meta keywords, bought links, duplicate content and more. What is really true and what is not.Read more →Keyword Density: Why There Is No Ideal PercentageKeyword density explained: why there is no ideal percentage, what matters instead, and how to write natural text that people and search engines can find.Read more →Meta Keywords: Why This Field No Longer MattersGoogle does not use the meta keywords tag for ranking. Why it has no effect, and what you should maintain instead.Read more →Buying backlinks: why it isn’t worth itBuying backlinks breaks Google’s guidelines and can harm your website. Which reputable alternatives there are for building links.Read more →Google Ranking Factors: What We Actually KnowWhich factors influence Google rankings? What Google has officially confirmed, what is only assumed, and what you should concentrate on.Read more →“Guaranteed Number 1 on Google”: Why It Is a Red FlagWhy nobody can guarantee a position on Google, how to spot dubious SEO offers and what to look for when choosing an SEO agency.Read more →Duplicate content: is there really a penalty?Duplicate content explained: why there is usually no penalty, what problems it can still cause and how canonical tags and redirects solve them.Read more →AI-Written Text and SEO: What Google SaysDoes Google penalise AI-generated text? What Google says about AI content, what really matters and how to use AI sensibly when writing.Read more →Setting Up Google Search Console: Step by StepHow to set up and use Google Search Console: verify your website, submit a sitemap, understand performance and errors. A guide for businesses.Read more →Writing a Title Tag: How to Create a Good Page TitleWriting a title tag: length, structure, examples and common mistakes. How to create page titles that get found and invite the click.Read more →Writing a Meta Description: A Guide with ExamplesWriting a meta description: length, structure and examples. How the text under your title in search results can invite people to click.Read more →Using Headings Properly: H1, H2 and H3 ExplainedHeading structure explained: one H1 per page, with H2 and H3 used sensibly. Why it matters for readers, search engines and AI.Read more →Alt text for images: how to write it properlyAlt text for images: what it is for, how to word it and when to leave it empty. For accessibility and for being found in search.Read more →Internal Linking: How to Build It SensiblyInternal linking explained: why links between pages matter, how to choose link text and how to build a clear structure that helps visitors and search engines.Read more →robots.txt Explained: What Belongs in It and What Does Notrobots.txt explained: what the file is for, how it is structured, which mistakes are common and how to control search and AI crawlers.Read more →How to create an XML sitemap and submit it to GoogleXML sitemaps explained: what they are for, how they are structured, how to create one and how to submit it in Google Search Console.Read more →The canonical tag explained: setting the right addressThe canonical tag explained: what it is for, how to set it and which mistakes to avoid. With examples for websites and online shops.Read more →Improving Core Web Vitals: load time and user experienceCore Web Vitals explained: LCP, INP and CLS, how to measure them and which measures improve your website’s load time and stability.Read more →AI Crawlers in robots.txt: GPTBot, ClaudeBot and OthersWhich AI crawlers exist (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and how to allow or block them in your robots.txt file.Read more →llms.txt Explained: What the File Does and Doesn’t Dollms.txt explained: a proposed overview file for AI systems. How it is structured, what is known so far and what effect you can realistically expect.Read more →Google AI Overviews: What they mean for your websiteGoogle AI Overviews explained: how the AI summaries are generated, how you can be named as a source and what this means for clicks and SEO.Read more →Getting Mentioned in ChatGPT and Perplexity: What You Can DoHow AI assistants choose their sources and what you can do to get your business mentioned: facts, structure, consistency and accessibility.Read more →Structured data for businesses: Schema.org made simpleStructured data (Schema.org, JSON-LD) explained: what it is, which types make sense for businesses and what its limits are.Read more →E-E-A-T explained: experience, expertise, authority, trustE-E-A-T explained: what the four letters mean, why they count for quality and how to show experience, expertise, authority and trust on your website.Read more →Understanding search intent in practiceSearch intent explained: the four types, how to recognise them and how to shape your content so that it fits exactly the question searchers are asking.Read more →Featured snippets and “People also ask”: how to get inFeatured snippets and People Also Ask explained: how Google highlights answers and how to shape your content so that it can be chosen.Read more →Setting up 301 redirects correctly301 redirects explained: when you need them, how they work, which mistakes (chains, loops) to avoid and how to test them.Read more →Mobile-First Indexing: What It MeansMobile-first indexing explained: why Google mainly evaluates the mobile version of your website, and what you should make sure of as a result.Read more →
Want to clarify link building for your business?
Send us the address of your site and your most important question about link building. You will get a personal assessment.