Technical audit
Crawlability, indexing, error pages, speed, mobile use.
SEO & GEO
SEO analysis: know where you stand and what pays off most
SEO analysis and audit: where does your website stand, where do competitors stand, and what pays off most? Technology, content, search terms. Der-H Medien, nationwide.
SEO & GEO
SEO analysis: what is it exactly?
An SEO audit looks at a website from four angles: how well can a search engine read it (technology)? How well does the content answer what people search for? How strong is the site compared with its competitors? And how does it come across to users, for example through speed and clarity?
The result is not a graveyard of figures but a sequence: what first, what later, what not at all. That makes SEO easy to plan, and you can see why something is recommended.
Background
SEO analysis: why it matters.
Without an analysis, optimisation often happens in the wrong place: copy gets rewritten although the site cannot be read technically, or links are collected although the content is missing.
An analysis saves money because it sets priorities: first the points with the greatest leverage, then the finer details.
Overview
SEO analysis: building blocks and variants.
Content audit
Quality, freshness, duplication, gaps on search topics.
Keyword analysis
Search terms, search intent, competition and potential.
Competitor analysis
Strengths and gaps of your competitors on your topics.
Link profile
Quality and origin of the links to your site.
GEO check
How does your business appear in AI answers, and what is missing for that?
Our work
SEO analysis: what we do for you.
Technical review
Availability, speed, mobile use, errors and redirects.
Content review
Which pages exist, which topics are missing, where is there duplication?
Search term analysis
What do your customers search for, and for which terms are you already found?
Competitor comparison
Who ranks ahead of you for the important terms, and why?
Action plan
A list ordered by impact and effort.
Quality
SEO analysis: how to recognise good work.
- The report is easy to follow and names concrete measures
- Measures are ordered by impact and effort
- There are figures for the current state, and targets
- Technology, content and competition were all considered
- It is explained why something is recommended
- There is a date for repeating the analysis
Costs
SEO analysis: what it costs.
The effort depends on the size and complexity of the website and the number of markets considered. Analysing a small business site is considerably less work than analysing a shop with thousands of pages.
The calculation behind it: how we price our work.
What determines the price
- Number of pages and languages
- Depth of the competitor analysis
- Scope of the search term research
- Preparation and action plan
What you can prepare
- Access to your website, analytics and Google Search Console
- Your goals and your most important services
- Competitors you know of
- Previous SEO measures
Pitfalls
SEO analysis: common mistakes.
- Measures without a prior analysis
- Looking only at rankings, not at enquiries
- Too many measures at once without a sequence
- No repeat after a few months
Frequently asked questions
Questions about SEO analysis.
How long does an SEO analysis take?
That depends on the size and complexity of the website. We give the schedule with the quote.
Do I need to provide access beforehand?
Yes, at least to your website. With access to analytics and Search Console, the analysis is more precise.
What is Google Search Console?
A free tool from Google that shows how your site appears in search and whether there are technical problems.
Is an automated checking tool enough?
It supplies valuable data, but it does not replace the interpretation: which points really matter for your goal?
How often should you analyse?
As a rule of thumb, once thoroughly at the start and then regularly, for example every year or after major changes.
Guides
More to read.
GEO: How AI Assistants Find and Mention Your BusinessGenerative Engine Optimization (GEO) explained: what AI assistants need in order to know your business, and how to prepare your website for them.Read more →SEO for businesses: the basics and first stepsSEO explained for businesses: what search engine optimisation is, how Google assesses pages, which areas it covers and where you should start.Read more →Keyword Research: How to Find the Right Search TermsKeyword research step by step: find search terms, understand search intent, plan topics and assign them to pages. Explained clearly for businesses.Read more →SEO myths: what is true and what is notThe most common SEO myths put to the test: keyword density, meta keywords, bought links, duplicate content and more. What is really true and what is not.Read more →Keyword Density: Why There Is No Ideal PercentageKeyword density explained: why there is no ideal percentage, what matters instead, and how to write natural text that people and search engines can find.Read more →Meta Keywords: Why This Field No Longer MattersGoogle does not use the meta keywords tag for ranking. Why it has no effect, and what you should maintain instead.Read more →Buying backlinks: why it isn’t worth itBuying backlinks breaks Google’s guidelines and can harm your website. Which reputable alternatives there are for building links.Read more →Google Ranking Factors: What We Actually KnowWhich factors influence Google rankings? What Google has officially confirmed, what is only assumed, and what you should concentrate on.Read more →“Guaranteed Number 1 on Google”: Why It Is a Red FlagWhy nobody can guarantee a position on Google, how to spot dubious SEO offers and what to look for when choosing an SEO agency.Read more →Duplicate content: is there really a penalty?Duplicate content explained: why there is usually no penalty, what problems it can still cause and how canonical tags and redirects solve them.Read more →AI-Written Text and SEO: What Google SaysDoes Google penalise AI-generated text? What Google says about AI content, what really matters and how to use AI sensibly when writing.Read more →Setting Up Google Search Console: Step by StepHow to set up and use Google Search Console: verify your website, submit a sitemap, understand performance and errors. A guide for businesses.Read more →Writing a Title Tag: How to Create a Good Page TitleWriting a title tag: length, structure, examples and common mistakes. How to create page titles that get found and invite the click.Read more →Writing a Meta Description: A Guide with ExamplesWriting a meta description: length, structure and examples. How the text under your title in search results can invite people to click.Read more →Using Headings Properly: H1, H2 and H3 ExplainedHeading structure explained: one H1 per page, with H2 and H3 used sensibly. Why it matters for readers, search engines and AI.Read more →Alt text for images: how to write it properlyAlt text for images: what it is for, how to word it and when to leave it empty. For accessibility and for being found in search.Read more →Internal Linking: How to Build It SensiblyInternal linking explained: why links between pages matter, how to choose link text and how to build a clear structure that helps visitors and search engines.Read more →robots.txt Explained: What Belongs in It and What Does Notrobots.txt explained: what the file is for, how it is structured, which mistakes are common and how to control search and AI crawlers.Read more →How to create an XML sitemap and submit it to GoogleXML sitemaps explained: what they are for, how they are structured, how to create one and how to submit it in Google Search Console.Read more →The canonical tag explained: setting the right addressThe canonical tag explained: what it is for, how to set it and which mistakes to avoid. With examples for websites and online shops.Read more →Improving Core Web Vitals: load time and user experienceCore Web Vitals explained: LCP, INP and CLS, how to measure them and which measures improve your website’s load time and stability.Read more →AI Crawlers in robots.txt: GPTBot, ClaudeBot and OthersWhich AI crawlers exist (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and how to allow or block them in your robots.txt file.Read more →llms.txt Explained: What the File Does and Doesn’t Dollms.txt explained: a proposed overview file for AI systems. How it is structured, what is known so far and what effect you can realistically expect.Read more →Google AI Overviews: What they mean for your websiteGoogle AI Overviews explained: how the AI summaries are generated, how you can be named as a source and what this means for clicks and SEO.Read more →Getting Mentioned in ChatGPT and Perplexity: What You Can DoHow AI assistants choose their sources and what you can do to get your business mentioned: facts, structure, consistency and accessibility.Read more →Structured data for businesses: Schema.org made simpleStructured data (Schema.org, JSON-LD) explained: what it is, which types make sense for businesses and what its limits are.Read more →E-E-A-T explained: experience, expertise, authority, trustE-E-A-T explained: what the four letters mean, why they count for quality and how to show experience, expertise, authority and trust on your website.Read more →Understanding search intent in practiceSearch intent explained: the four types, how to recognise them and how to shape your content so that it fits exactly the question searchers are asking.Read more →Featured snippets and “People also ask”: how to get inFeatured snippets and People Also Ask explained: how Google highlights answers and how to shape your content so that it can be chosen.Read more →Setting up 301 redirects correctly301 redirects explained: when you need them, how they work, which mistakes (chains, loops) to avoid and how to test them.Read more →Mobile-First Indexing: What It MeansMobile-first indexing explained: why Google mainly evaluates the mobile version of your website, and what you should make sure of as a result.Read more →
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Describe in two sentences what you want to achieve with an SEO analysis. We will get back to you with a concrete proposal.