Facts page
A compact overview of your business, services, location, prices and contact details.
SEO & GEO
AI visibility (GEO): so that AI assistants know and name you
AI visibility and GEO (Generative Engine Optimization): clear facts, structured data and good answers, so that AI assistants know your business.
SEO & GEO
GEO & AI visibility: what is it exactly?
AI visibility means that a business appears in the answers of AI assistants and AI search and is described correctly. This includes chat assistants such as ChatGPT, AI search tools such as Perplexity and the AI Overviews in Google. It is also called GEO, Generative Engine Optimization.
These systems generate answers from many sources. They favour pages that state facts clearly, are well organised, answer questions directly and contain details that are confirmed elsewhere. This largely overlaps with good SEO, but has priorities of its own.
Background
GEO & AI visibility: why it matters.
More and more people ask an assistant instead of searching in the traditional way. These systems rely on websites that supply facts clearly, in a structured way and without contradiction.
What is good for people and for traditional search engines usually helps here too: unambiguous information, a clean structure, real answers to real questions.
Overview
GEO & AI visibility: building blocks and variants.
Answer content
Questions that customers ask, with a short, direct answer right at the start.
Structured data
Machine-readable information about your business, services and frequently asked questions.
llms.txt
A compact text file as a guide for AI systems. An addition, not a substitute for good content.
Consistency
The same details on your website, Google profile, directories and social media.
Trust signals
Author, date, sources, a recognisable business and real contacts.
Access for crawlers
The site may be read by search systems and is technically sound.
Our work
GEO & AI visibility: what we do for you.
Facts page
A clear overview: who you are, what you offer, where, since when, and how people can reach you.
Structured data
Machine-readable information about your business, services, questions and answers.
Answer-focused content
Questions that customers really ask, with short, precise answers right at the start.
Consistent details
Name, address, services and contact details the same everywhere.
Technical accessibility
Allow crawlers, a clean page structure, and a compact overview file (llms.txt) as an extra.
Trust signals
Author, date, sources and a recognisable person or company behind the content.
Quality
GEO & AI visibility: how to recognise good work.
- A facts page describes your business and services unambiguously
- Important questions are answered briefly
- Structured data is in place and free of errors
- The robots.txt does not block AI and search crawlers by accident
- Details are the same everywhere
- Content carries an author and a date
- You regularly check what assistants say about you
Costs
GEO & AI visibility: what it costs.
Getting started is manageable, because much of it builds on good website work. The effort goes into reviewing what exists, the facts page, answer content and regular checks.
The calculation behind it: how we price our work.
What determines the price
- Review of the current situation (what do assistants know about you?)
- Setting up the facts page and structured data
- Number of answer content items
- technical adjustments
- regular checks
What you can prepare
- A list of the questions customers often ask you
- All valid business details in one place
- Access to your website and Google profile
- Examples of how competitors appear in AI answers
Pitfalls
GEO & AI visibility: common mistakes.
- Promises such as “guaranteed in ChatGPT”
- Content written for search terms instead of for questions
- AI services’ crawlers blocked unintentionally
- contradictory details on different pages
Frequently asked questions
Questions about GEO & AI visibility.
Can anyone guarantee that an AI will name my business?
No. Nobody can promise that in good faith. We lay the foundations so that you can be found and cited correctly, and we check the result regularly.
What is an llms.txt?
A text file that gives AI systems a compact overview of your site. It is a proposal from practice, not a binding standard, and does not replace good content.
What is the difference from SEO?
SEO aims at rankings in search engines. GEO aims at AI systems naming you correctly in generated answers. Both build on clear, well-structured content.
Can I check whether I am being named?
Yes, by asking typical questions to several assistants and documenting the answers. That is part of our monitoring.
Do you guarantee that I will appear in ChatGPT?
No. We lay the foundations and check the results. Whether and how a system names someone is the system’s decision.
Guides
More to read.
GEO: How AI Assistants Find and Mention Your BusinessGenerative Engine Optimization (GEO) explained: what AI assistants need in order to know your business, and how to prepare your website for them.Read more →SEO for businesses: the basics and first stepsSEO explained for businesses: what search engine optimisation is, how Google assesses pages, which areas it covers and where you should start.Read more →Keyword Research: How to Find the Right Search TermsKeyword research step by step: find search terms, understand search intent, plan topics and assign them to pages. Explained clearly for businesses.Read more →SEO myths: what is true and what is notThe most common SEO myths put to the test: keyword density, meta keywords, bought links, duplicate content and more. What is really true and what is not.Read more →Keyword Density: Why There Is No Ideal PercentageKeyword density explained: why there is no ideal percentage, what matters instead, and how to write natural text that people and search engines can find.Read more →Meta Keywords: Why This Field No Longer MattersGoogle does not use the meta keywords tag for ranking. Why it has no effect, and what you should maintain instead.Read more →Buying backlinks: why it isn’t worth itBuying backlinks breaks Google’s guidelines and can harm your website. Which reputable alternatives there are for building links.Read more →Google Ranking Factors: What We Actually KnowWhich factors influence Google rankings? What Google has officially confirmed, what is only assumed, and what you should concentrate on.Read more →“Guaranteed Number 1 on Google”: Why It Is a Red FlagWhy nobody can guarantee a position on Google, how to spot dubious SEO offers and what to look for when choosing an SEO agency.Read more →Duplicate content: is there really a penalty?Duplicate content explained: why there is usually no penalty, what problems it can still cause and how canonical tags and redirects solve them.Read more →AI-Written Text and SEO: What Google SaysDoes Google penalise AI-generated text? What Google says about AI content, what really matters and how to use AI sensibly when writing.Read more →Setting Up Google Search Console: Step by StepHow to set up and use Google Search Console: verify your website, submit a sitemap, understand performance and errors. A guide for businesses.Read more →Writing a Title Tag: How to Create a Good Page TitleWriting a title tag: length, structure, examples and common mistakes. How to create page titles that get found and invite the click.Read more →Writing a Meta Description: A Guide with ExamplesWriting a meta description: length, structure and examples. How the text under your title in search results can invite people to click.Read more →Using Headings Properly: H1, H2 and H3 ExplainedHeading structure explained: one H1 per page, with H2 and H3 used sensibly. Why it matters for readers, search engines and AI.Read more →Alt text for images: how to write it properlyAlt text for images: what it is for, how to word it and when to leave it empty. For accessibility and for being found in search.Read more →Internal Linking: How to Build It SensiblyInternal linking explained: why links between pages matter, how to choose link text and how to build a clear structure that helps visitors and search engines.Read more →robots.txt Explained: What Belongs in It and What Does Notrobots.txt explained: what the file is for, how it is structured, which mistakes are common and how to control search and AI crawlers.Read more →How to create an XML sitemap and submit it to GoogleXML sitemaps explained: what they are for, how they are structured, how to create one and how to submit it in Google Search Console.Read more →The canonical tag explained: setting the right addressThe canonical tag explained: what it is for, how to set it and which mistakes to avoid. With examples for websites and online shops.Read more →Improving Core Web Vitals: load time and user experienceCore Web Vitals explained: LCP, INP and CLS, how to measure them and which measures improve your website’s load time and stability.Read more →AI Crawlers in robots.txt: GPTBot, ClaudeBot and OthersWhich AI crawlers exist (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and how to allow or block them in your robots.txt file.Read more →llms.txt Explained: What the File Does and Doesn’t Dollms.txt explained: a proposed overview file for AI systems. How it is structured, what is known so far and what effect you can realistically expect.Read more →Google AI Overviews: What they mean for your websiteGoogle AI Overviews explained: how the AI summaries are generated, how you can be named as a source and what this means for clicks and SEO.Read more →Getting Mentioned in ChatGPT and Perplexity: What You Can DoHow AI assistants choose their sources and what you can do to get your business mentioned: facts, structure, consistency and accessibility.Read more →Structured data for businesses: Schema.org made simpleStructured data (Schema.org, JSON-LD) explained: what it is, which types make sense for businesses and what its limits are.Read more →E-E-A-T explained: experience, expertise, authority, trustE-E-A-T explained: what the four letters mean, why they count for quality and how to show experience, expertise, authority and trust on your website.Read more →Understanding search intent in practiceSearch intent explained: the four types, how to recognise them and how to shape your content so that it fits exactly the question searchers are asking.Read more →Featured snippets and “People also ask”: how to get inFeatured snippets and People Also Ask explained: how Google highlights answers and how to shape your content so that it can be chosen.Read more →Setting up 301 redirects correctly301 redirects explained: when you need them, how they work, which mistakes (chains, loops) to avoid and how to test them.Read more →Mobile-First Indexing: What It MeansMobile-first indexing explained: why Google mainly evaluates the mobile version of your website, and what you should make sure of as a result.Read more →
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