Title (title tag)
Appears in the search result and in the browser tab. Contains the main topic and the brand.
SEO & GEO
On-page SEO: build every page so that it is found and read
On-page SEO: optimise titles, descriptions, headings, copy, internal links and images so that pages are found and read. Der-H Medien.
SEO & GEO
On-page SEO: what is it exactly?
On-page SEO is the optimisation of individual pages. A page should match a clear search intent: does someone want to learn, compare or buy? Title, headings and copy must visibly serve that, with a direct answer at the start and more depth afterwards.
This also includes the structure of the whole website: which page answers which question, and how are they linked to one another? A clear structure helps search engines understand connections and helps visitors reach their goal faster.
Background
On-page SEO: why it matters.
Whether a page matches a search term is decided on the page itself. Title and headings show it at a glance, and the copy supplies the answer.
Good on-page work helps people at the same time: clear headings, short paragraphs and unambiguous calls to action make a page easier to understand.
Overview
On-page SEO: building blocks and variants.
Meta description
A short text below the title in the search result.
Headings
One main heading, with structured sections below it.
Body copy
Answer first, then details, examples and next steps.
Internal links
Descriptive links to related pages.
Images
Suitable formats, small file sizes, alt text.
Structured data
Additional information in a format that machines understand.
Our work
On-page SEO: what we do for you.
Title and description
A unique, descriptive title for each page and a description that invites a click.
Heading structure
Exactly one main heading and logically structured subheadings.
Copy
Clear, useful, using the words that customers use.
Internal linking
Links between pages that show visitors and search engines the way.
Images
Suitable file names, alt text and appropriate sizes.
Structured data
Machine-readable additional information about your business, services and questions.
Quality
On-page SEO: how to recognise good work.
- Every page has its own title and its own description
- There is exactly one main heading per page
- The most important answer comes early in the text
- Related pages are linked
- Images have alt text
- There is no duplicated content without a reason
- The text reads naturally, not like a repetition of search terms
Costs
On-page SEO: what it costs.
The effort depends on the number of pages and the state of the copy. Smaller websites can be optimised in one go, larger ones in stages.
The calculation behind it: how we price our work.
What determines the price
- Number of pages to be optimised
- Effort for rewriting the copy
- Images and structured data
- ongoing support for new content
What you can prepare
- Access to the content management system
- Your most important services and topics
- Results of an analysis, if available
- Who will maintain new content in future
Pitfalls
On-page SEO: common mistakes.
- The same title on several pages
- Several main headings, or none
- Copy written only for search engines
- No links between pages that belong together
Frequently asked questions
Questions about on-page SEO.
How long should a title be?
As a guide, around 50 to 60 characters, so that it is not cut off in the search results.
Does the meta description influence rankings?
Not directly, but it does influence whether someone clicks. That is why we write it as a short incentive.
How often may a search term appear in the text?
There is no fixed number. What matters is that the text sounds natural and covers the topic fully.
Should every page have its own keyword?
Yes, one main topic per page. Otherwise several pages on the same topic compete with one another.
Do I have to write the copy myself?
If you wish, yes. We can write or revise copy and agree it with you.
Guides
More to read.
GEO: How AI Assistants Find and Mention Your BusinessGenerative Engine Optimization (GEO) explained: what AI assistants need in order to know your business, and how to prepare your website for them.Read more →SEO for businesses: the basics and first stepsSEO explained for businesses: what search engine optimisation is, how Google assesses pages, which areas it covers and where you should start.Read more →Keyword Research: How to Find the Right Search TermsKeyword research step by step: find search terms, understand search intent, plan topics and assign them to pages. Explained clearly for businesses.Read more →SEO myths: what is true and what is notThe most common SEO myths put to the test: keyword density, meta keywords, bought links, duplicate content and more. What is really true and what is not.Read more →Keyword Density: Why There Is No Ideal PercentageKeyword density explained: why there is no ideal percentage, what matters instead, and how to write natural text that people and search engines can find.Read more →Meta Keywords: Why This Field No Longer MattersGoogle does not use the meta keywords tag for ranking. Why it has no effect, and what you should maintain instead.Read more →Buying backlinks: why it isn’t worth itBuying backlinks breaks Google’s guidelines and can harm your website. Which reputable alternatives there are for building links.Read more →Google Ranking Factors: What We Actually KnowWhich factors influence Google rankings? What Google has officially confirmed, what is only assumed, and what you should concentrate on.Read more →“Guaranteed Number 1 on Google”: Why It Is a Red FlagWhy nobody can guarantee a position on Google, how to spot dubious SEO offers and what to look for when choosing an SEO agency.Read more →Duplicate content: is there really a penalty?Duplicate content explained: why there is usually no penalty, what problems it can still cause and how canonical tags and redirects solve them.Read more →AI-Written Text and SEO: What Google SaysDoes Google penalise AI-generated text? What Google says about AI content, what really matters and how to use AI sensibly when writing.Read more →Setting Up Google Search Console: Step by StepHow to set up and use Google Search Console: verify your website, submit a sitemap, understand performance and errors. A guide for businesses.Read more →Writing a Title Tag: How to Create a Good Page TitleWriting a title tag: length, structure, examples and common mistakes. How to create page titles that get found and invite the click.Read more →Writing a Meta Description: A Guide with ExamplesWriting a meta description: length, structure and examples. How the text under your title in search results can invite people to click.Read more →Using Headings Properly: H1, H2 and H3 ExplainedHeading structure explained: one H1 per page, with H2 and H3 used sensibly. Why it matters for readers, search engines and AI.Read more →Alt text for images: how to write it properlyAlt text for images: what it is for, how to word it and when to leave it empty. For accessibility and for being found in search.Read more →Internal Linking: How to Build It SensiblyInternal linking explained: why links between pages matter, how to choose link text and how to build a clear structure that helps visitors and search engines.Read more →robots.txt Explained: What Belongs in It and What Does Notrobots.txt explained: what the file is for, how it is structured, which mistakes are common and how to control search and AI crawlers.Read more →How to create an XML sitemap and submit it to GoogleXML sitemaps explained: what they are for, how they are structured, how to create one and how to submit it in Google Search Console.Read more →The canonical tag explained: setting the right addressThe canonical tag explained: what it is for, how to set it and which mistakes to avoid. With examples for websites and online shops.Read more →Improving Core Web Vitals: load time and user experienceCore Web Vitals explained: LCP, INP and CLS, how to measure them and which measures improve your website’s load time and stability.Read more →AI Crawlers in robots.txt: GPTBot, ClaudeBot and OthersWhich AI crawlers exist (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and how to allow or block them in your robots.txt file.Read more →llms.txt Explained: What the File Does and Doesn’t Dollms.txt explained: a proposed overview file for AI systems. How it is structured, what is known so far and what effect you can realistically expect.Read more →Google AI Overviews: What they mean for your websiteGoogle AI Overviews explained: how the AI summaries are generated, how you can be named as a source and what this means for clicks and SEO.Read more →Getting Mentioned in ChatGPT and Perplexity: What You Can DoHow AI assistants choose their sources and what you can do to get your business mentioned: facts, structure, consistency and accessibility.Read more →Structured data for businesses: Schema.org made simpleStructured data (Schema.org, JSON-LD) explained: what it is, which types make sense for businesses and what its limits are.Read more →E-E-A-T explained: experience, expertise, authority, trustE-E-A-T explained: what the four letters mean, why they count for quality and how to show experience, expertise, authority and trust on your website.Read more →Understanding search intent in practiceSearch intent explained: the four types, how to recognise them and how to shape your content so that it fits exactly the question searchers are asking.Read more →Featured snippets and “People also ask”: how to get inFeatured snippets and People Also Ask explained: how Google highlights answers and how to shape your content so that it can be chosen.Read more →Setting up 301 redirects correctly301 redirects explained: when you need them, how they work, which mistakes (chains, loops) to avoid and how to test them.Read more →Mobile-First Indexing: What It MeansMobile-first indexing explained: why Google mainly evaluates the mobile version of your website, and what you should make sure of as a result.Read more →
Want to clarify on-page SEO for your business?
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