Offer landing page
A single offer or promotion, with a clear benefit and a deadline.
Web design
Landing page: one page, one goal, more enquiries
Landing pages for campaigns and offers: one goal, one message, one clear route to an enquiry. From Der-H Medien, working nationwide.
Web design
Landing pages: what exactly are they?
A landing page is a single page built around one goal, where visitors arrive from ads, newsletters, social media or search. It has a clear message and exactly one action, for example an enquiry, a request for an appointment or a download.
Unlike a home page, it has no distractions: no long navigation, no side topics. The structure and copy lead visitors step by step to the action. That makes it possible to measure exactly how many visitors turn into enquiries, and to improve the page in a targeted way.
Background
Landing pages: why they matter.
If you advertise an offer, it is better to send visitors to a page that matches it than to your home page. Nothing there distracts from the goal.
A good landing page can be measured and improved: you can see exactly how many visitors turn into enquiries.
Overview
Landing pages: building blocks and variants.
Service landing page
One service in detail, for visitors from search and ads.
Sign-up landing page
Registration for a webinar or an appointment.
Download landing page
A checklist, guide or white paper in exchange for contact details.
Campaign landing page
The central page for a campaign running across several channels.
Appointment booking
A direct route to a consultation.
Our work
Landing pages: what we do for you.
Message & offer
What do you offer, for whom, and with what benefit?
Structure
Short and clear: benefit, proof, process, call to action.
Form & ways to get in touch
Easy to fill in, usable on mobile.
Measurement
We record how many visitors turn into enquiries.
Improvement
Testing and adjusting based on the figures.
Quality
Landing pages: how to recognise good work.
- A single message and a single action
- The headline and the ad match each other
- Benefits come before features
- Proof: examples, figures, testimonials, where available and genuine
- A form with as few fields as possible
- Fast loading, easy to use on mobile
- Measurement of visitors and enquiries
Costs
Landing pages: what they cost.
A landing page is usually a smaller project than a whole website. The effort depends on design, copywriting, forms and measurement.
The calculation behind this: How we calculate.
What determines the price
- Design and copy
- Form and connection (for example to your email system)
- Measurement and analysis
- Tests and variants
What you can prepare
- Your offer and goal in one sentence
- Your target group and how they find you (ad, email, search)
- Proof: customer testimonials, figures, examples
- How enquiries are followed up
Pitfalls
Landing pages: common mistakes.
- several goals on one page
- a long form with unnecessary fields
- navigation that leads visitors away again
- no analysis of whether the page works
Frequently asked questions
Questions about landing pages.
When is a landing page worthwhile?
For campaigns, ads, promotions and special offers; in short, whenever visitors are meant to take a specific action.
Does it cost less than a website?
As a rule it is a smaller project. We will give you the exact price after the initial consultation.
Can I test several variants?
Yes. We can test variants with different headlines or layouts against each other and analyse the result.
How many fields should a form have?
As few as possible. Every additional field usually reduces the number of enquiries. We only ask for what is needed for the next step.
Guides
More to read.
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Landing pages for your business: shall we work it out?
Do you already know what comes first when it comes to landing pages? Then tell us. If not, we will find out together.