Business card website
A few pages: who you are, what you offer, how to reach you. For the self-employed and small businesses.
Web design
Having a website built: a site with a clear purpose
Having a website built by Der-H Medien: concept, design, copy and technology. Fast, mobile-friendly, privacy-conscious and easy to find. Nationwide.
Web design
Websites: what exactly are they?
A company website is your digital headquarters: it presents your services, builds trust and leads visitors to an action, for example a call, an enquiry or a purchase. It is available around the clock and is often the first contact a prospect has with you.
A good website is not an end in itself but a tool with a purpose. It is fast, works just as well on a phone as on a computer, is clearly written, technically sound and readable for search engines and AI assistants. All of this helps decide whether visitors stay and whether you are found.
We build websites in four steps: concept (goal, target group, structure), design (according to your brand), content (copy, images) and implementation including testing. We think about findability, data protection and speed from the start, rather than adding them at the end.
Background
Websites: why it matters.
Your website is often the first contact, and it is available around the clock. It helps decide whether a prospect calls you or goes to a competitor.
A site that looks good but has no purpose achieves little. That is why we start with the question of what visitors should do, and build everything on that.
Overview
Websites: building blocks and variants.
Company website
Several pages for services, references, team, guides and contact. The standard for medium-sized businesses.
Service and topic pages
Separate pages for each service and topic, which speak directly to searchers and are easy to find.
Guides and blog
Useful content that builds trust and helps in search.
Multilingual sites
For customers in several countries or languages, with a clean technical separation.
Customer areas and functions
Appointment booking, downloads, forms, connection to your systems.
Our work
Websites: what we do for you.
Structure & concept
Which pages does your goal need, and in what order do we lead visitors?
Design
Design according to your brand, clear and high-quality.
Copy
Easy to understand, from the customer's point of view, with clear next steps.
Technology
Fast, secure, for all devices, without unnecessary third-party services.
Findability
Clean structure, headings, descriptions and structured data.
Support
On request, upkeep, updates and further development.
Quality
Websites: how to recognise good work.
- The home page says within a few seconds what you do and for whom
- The next step (call, enquiry) is easy to find everywhere
- The site loads quickly, on mobile too
- Copy is written from the customer's point of view
- Legal notice and privacy policy are present and up to date
- Every page has its own title, a description and exactly one main heading
- Images have alt text
- No third-party services are embedded without need
Costs
Websites: what it costs.
There is no flat rate. A simple business card site is a much smaller project than a company website with many topic pages or an online shop. What matters is the scope, how individual the design is and the amount of content that has to be developed.
The calculation behind it: how we price our work.
What determines the price
- Number of pages and functions
- Individual design or an adapted template
- Copy and images: supplied by you or created for you
- Technical special features (interfaces, multilingual set-up)
- Search engine and AI optimisation
- Support after launch
What you can prepare
- Your goals: what should the website achieve?
- Examples of sites you like, and why
- Existing copy, images, logo and documents
- Access to your existing website, domain and email
- Who in your organisation checks and approves content
Pitfalls
Websites: common mistakes.
- A site written from the company's point of view instead of the customer's
- No clear call to action
- Large images that load slowly
- Legal notice and privacy policy forgotten or out of date
Frequently asked questions
Questions about websites.
How long does a website take?
That depends on the scope. After the initial consultation you will receive a schedule with the quotation.
Can I change content myself later?
We clarify that in the concept, depending on how much you want to maintain yourself.
How long does it take to create a website?
That depends on the scope and on how quickly content and feedback are available. You will receive the schedule with the quotation.
Do I need a content management system?
If you want to change content regularly yourself, yes. In the concept we discuss which solution suits you.
Who owns the website once it is finished?
We clarify the usage rights in advance in the quotation. The domain and access should always be in your name.
Is the website also prepared for search engines and AI assistants?
Yes. Structure, titles, descriptions and structured data are standard. You will find more extensive optimisation under SEO and GEO.
Guides
Further reading.
What does a website cost? The price factors at a glanceWhat a business website costs depends on scope, features, content and ongoing support. These are the factors that determine the price.Read more →Website relaunch without losing rankings: how to proceedHow to relaunch a website without losing visibility on Google: audit, content plan, redirects and checks after launch.Read more →Responsive Web Design: What It Is and Why It Is the StandardResponsive web design explained: how websites adapt to smartphone, tablet and desktop, why it matters to users and Google, and how to tell if yours does it well.Read more →Accessible websites: the basics and the BFSGAccessible websites explained: why accessibility matters, what the BFSG regulates, which requirements apply (WCAG) and how to get started.Read more →Cookie banners and privacy: the essentialsCookie banners and consent: when a banner is needed, which services you can avoid, and how to build a privacy-friendly website.Read more →WordPress or custom-built? Choosing the right systemWordPress, other site builders or content management systems, or a custom solution: pros, cons and criteria for choosing for a business website.Read more →Optimising website images: format, size, loading timeOptimising images for websites: the right formats (WebP, AVIF, JPEG), suitable sizes, compression and lazy loading for fast loading times.Read more →Writing website copy from the customer’s perspectiveWebsite copy that sells: the customer’s perspective instead of self-description, clear benefits, direct address and a structure from headline to call to action.Read more →Designing a Contact Form: More Enquiries, Fewer FieldsDesigning a contact form: which fields you need, how to lower barriers, keep spam out and comply with data protection. Practical tips for more enquiries.Read more →Website maintenance and security: what to do regularlyWebsite maintenance and security: updates, backups, passwords, HTTPS and monitoring. The key tasks that keep your website secure and fast.Read more →
Want to talk through websites for your business?
Where are you getting stuck with websites? A short note is enough, and we will clarify the rest in conversation.