Shop systems
From rented shops to systems that can be fully customised. The choice depends on your range, size and workflows.
Web design
Online shop: selling around the clock
Having an online shop built: concept, design, technology and ongoing support for selling online. By Der-H Medien, working with businesses across Germany.
Web design
Online shops: what exactly are they?
An online shop is a website where customers order and pay for products or services directly. Besides good design, what matters most is a smooth ordering process, clear product pages, suitable payment and delivery options and legally complete information.
In a shop, details decide sales: how quickly does the page load, how easy are the products to understand, how simple is it to buy on a phone? Running and maintaining the shop matter too: stock, prices, orders and dispatch need to be easy to manage.
Background
Online shops: why they matter.
In a shop, details decide sales: how quickly does the page load, how easy are the products to understand, how simple is it to buy?
Legal obligations also play a part, such as price information, withdrawal notices and data protection. We build the shop so that these points are properly prepared, but the legal review belongs in the hands of a solicitor.
Overview
Online shops: building blocks and variants.
Product pages
Clear images, easy-to-follow descriptions, variants, availability.
Basket and checkout
Short and clear, with guest checkout and transparent costs.
Payment methods
Common methods that suit your target audience.
Shipping and stock
Delivery options, cost calculation, connection to logistics or inventory management.
Legal information
Price information, withdrawal notice, data protection, legal notice, terms and conditions, prepared for review by your solicitor.
Our work
Online shops: what we do for you.
Concept & range
Structure, categories, product presentation.
Design
Clear, trustworthy, easy to use on mobile.
Ordering process
Short basket, suitable payment and delivery options.
Product pages
Copy and images that sell and can be found at the same time.
Technology & integration
Choice of system, payment services, shipping, interfaces.
Support
Maintenance, updates, further development.
Quality
Online shops: how to recognise good work.
- The ordering process has few steps
- Delivery costs are made clear early on
- Product images and descriptions are high quality and unambiguous
- The page loads quickly even with many products
- Mandatory legal information is complete and up to date
- The shop is comfortable to use on a phone
- Orders are easy to manage
Costs
Online shops: what they cost.
Costs depend heavily on the range, the features and the system. Besides the initial set-up, there are ongoing costs for the system licence or rental, payment services and support.
The calculation behind this: how we calculate.
What determines the price
- Number of products and variants
- Shop system and licence
- Integrations (payment, shipping, inventory management)
- Design and copy
- Legal texts and review
- Ongoing operation
What you can prepare
- Range and product data (images, descriptions, prices)
- Delivery options and costs
- Preferred payment methods
- Existing systems (inventory management, accounting)
Pitfalls
Online shops: common mistakes.
- an ordering process that is too long or unclear
- poor product images and thin descriptions
- unclear delivery costs that only appear at the last step
- incomplete legal information
Frequently asked questions
Questions about online shops.
Which shop system do you recommend?
That depends on your range, size and workflows. We advise you on which system suits you as part of the concept.
Can you take over or renew an existing shop?
Yes, we review what is there and suggest what stays and what is rebuilt.
Do you take care of the legal texts?
We prepare the structure and the pages. The legal review of the texts belongs in the hands of a solicitor or a specialist service.
Guides
More to read.
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