Design relaunch
A new look, with the structure and content staying largely as they are. Less risk, quicker to carry out.
Web design
Website relaunch: a fresh start that protects your visibility
Website relaunch with a plan: audit what you have, carry over content, set up redirects and protect your visibility. Der-H Medien, nationwide.
Web design
Relaunch: what exactly is it?
A website relaunch renews the design, technology and content of an existing website. The trigger is usually an outdated look, poor mobile use, long loading times, a new system or new goals for the business.
The biggest risk in a relaunch is losing visibility: if old addresses disappear, content is deleted or headings are changed, pages slip down in Google. An audit of what you have, a content plan and clean redirects keep that risk small.
Background
Relaunch: why it matters.
Many relaunches cost visitors, because old pages disappear, addresses change or valuable content is deleted.
An audit beforehand lets you keep what works well and improve, in a targeted way, what does not.
Overview
Relaunch: building blocks and variants.
Technical relaunch
A new system or new build, for example for speed and ease of maintenance.
Content relaunch
Texts and structure are reworked to reach your target groups better.
Full relaunch
Concept, design, technology and content are rebuilt together.
Domain and system change
A move to a different address or a different system, with particular care over redirects.
Migration
Transfer of content, images and data into the new environment.
Our work
Relaunch: what we do for you.
Audit of what you have
Which pages bring visitors and enquiries, and which do not?
Content plan
What is carried over, reworked or added?
Addresses & redirects
Old addresses redirect to suitable new pages, so that nothing is lost.
Technology & design
A new look, better speed, mobile-friendly, privacy-friendly.
Checks after launch
We check that everything runs correctly and monitor how things develop.
Quality
Relaunch: how to recognise good work.
- A list of all existing pages and addresses is available
- The pages with the most visitors and enquiries are known
- There is a plan for what is carried over, improved or dropped
- Old addresses are permanently redirected to suitable new pages
- Titles, descriptions and headings have been checked
- After launch, things are checked and monitored
Costs
Relaunch: what it costs.
The effort depends on the size of the site and the depth of the rebuild. A careful audit and redirect planning take time, but avoid costly losses.
The calculation behind it: how we price our work.
What determines the price
- Number of pages and content items
- Depth of the rebuild (design, technology, content)
- Migration and redirects
- Checks before and after launch
- Accompanying optimisation
What you can prepare
- Access to the existing website, analytics and Google accounts
- A list of your goals for the new site
- What you like about the old site and what you do not
- Important dates that the launch has to take into account
Pitfalls
Relaunch: common mistakes.
- switching off old addresses without redirects
- deleting good texts by accident
- a relaunch without measuring beforehand
- going live shortly before an important campaign
Frequently asked questions
Questions about relaunches.
Will I lose rankings in a relaunch?
Short-term fluctuations are possible. With careful planning and redirects, we keep the risk small and check the result.
Does everything have to be redone?
No. We check what can be kept and improve in a targeted way.
Will I lose my rankings in a relaunch?
Short-term fluctuations are possible. With careful planning and redirects, we keep the risk small and check the result.
Can everything stay as it is, with just a new design?
Yes. A pure design relaunch is possible and is usually the lowest-risk route.
How long does a relaunch take?
That depends on the scope. You will receive the schedule with the quotation.
Guides
Further reading.
What does a website cost? The price factors at a glanceWhat a business website costs depends on scope, features, content and ongoing support. These are the factors that determine the price.Read more →Website relaunch without losing rankings: how to proceedHow to relaunch a website without losing visibility on Google: audit, content plan, redirects and checks after launch.Read more →Responsive Web Design: What It Is and Why It Is the StandardResponsive web design explained: how websites adapt to smartphone, tablet and desktop, why it matters to users and Google, and how to tell if yours does it well.Read more →Accessible websites: the basics and the BFSGAccessible websites explained: why accessibility matters, what the BFSG regulates, which requirements apply (WCAG) and how to get started.Read more →Cookie banners and privacy: the essentialsCookie banners and consent: when a banner is needed, which services you can avoid, and how to build a privacy-friendly website.Read more →WordPress or custom-built? Choosing the right systemWordPress, other site builders or content management systems, or a custom solution: pros, cons and criteria for choosing for a business website.Read more →Optimising website images: format, size, loading timeOptimising images for websites: the right formats (WebP, AVIF, JPEG), suitable sizes, compression and lazy loading for fast loading times.Read more →Writing website copy from the customer’s perspectiveWebsite copy that sells: the customer’s perspective instead of self-description, clear benefits, direct address and a structure from headline to call to action.Read more →Designing a Contact Form: More Enquiries, Fewer FieldsDesigning a contact form: which fields you need, how to lower barriers, keep spam out and comply with data protection. Practical tips for more enquiries.Read more →Website maintenance and security: what to do regularlyWebsite maintenance and security: updates, backups, passwords, HTTPS and monitoring. The key tasks that keep your website secure and fast.Read more →
Want to talk through a relaunch for your business?
Send us the address of your site and your most important question about relaunching. You will get a personal assessment.